Post by account_disabled on Dec 25, 2023 23:06:20 GMT -6
Associate Director, Solucom Round table moderated by Yann Gourvennec , CEO & founder, Visionary Marketing 11:45 a.m. - CUSTOMER EXPERIENCE AND CONNECTED STORES To improve the shopping experience and the service provided to customers, retail brands are developing “connected stores”. From the evolution of the store concept to the extension of the customer relationship outside the hypermarket, physical and digital assets are combined. With: Clément Marty, Director of Strategy, Carrefour Group Vincent Luciani, co-founder and CEO, Augusta Consulting Round table moderated by Fabrice Deblock, Conference Director, CCM Benchmark 2:00 p.m. - CONNECTED AND WEARABLE OBJECTS: NEW INTERACTIONS, NEW OPPORTUNITIES.
How are connected objects and wearables transforming the daily lives of French people? What Email Data is their real use value? Do they enrich the consumer experience? Do they allow brands to better understand their customers and anticipate their behavior? With: Philippe Bailly, President, Crossroads of the Internet of Things Jean-Luc Errant, President, Cityzen Sciences Catherine Jolivet, Marketing Product Manager, Netatmo Round table moderated by Florence Debret, Independent consultant 3:00 p.m. - PREFERENCE, AN ELEMENTAL PARTICLE OF CUSTOMER STRATEGY How to build an emotional relationship using the concept of “capital preference”? Beyond channels, how can we boost customer engagement through content, attitude and behavior.
What practical methodology should you adopt to improve your scoring? By Emmanuel Mignot, President, Teletech Group 3:45 p.m. - USER EXPERIENCE (UX) AS A LEVER FOR CUSTOMER EXPERIENCE (CX) How do the KPIs highlighted by a UX (user experience) approach contribute to the success of a customer experience (CX) strategy? How do usability criteria contribute to understanding the customer and creating a unique and personalized experience? With: Juliette Bron, International Customer Experience & Digital Manager, Generali Jean-François Marti, President, Nealite Round table moderated by Frédéric Falletta, Ergonomic Consultant – UX, Novidae 4:45 p.m. - CUSTOMER EXPERIENCE, EMPLOYEE EXPERIENCE.
How are connected objects and wearables transforming the daily lives of French people? What Email Data is their real use value? Do they enrich the consumer experience? Do they allow brands to better understand their customers and anticipate their behavior? With: Philippe Bailly, President, Crossroads of the Internet of Things Jean-Luc Errant, President, Cityzen Sciences Catherine Jolivet, Marketing Product Manager, Netatmo Round table moderated by Florence Debret, Independent consultant 3:00 p.m. - PREFERENCE, AN ELEMENTAL PARTICLE OF CUSTOMER STRATEGY How to build an emotional relationship using the concept of “capital preference”? Beyond channels, how can we boost customer engagement through content, attitude and behavior.
What practical methodology should you adopt to improve your scoring? By Emmanuel Mignot, President, Teletech Group 3:45 p.m. - USER EXPERIENCE (UX) AS A LEVER FOR CUSTOMER EXPERIENCE (CX) How do the KPIs highlighted by a UX (user experience) approach contribute to the success of a customer experience (CX) strategy? How do usability criteria contribute to understanding the customer and creating a unique and personalized experience? With: Juliette Bron, International Customer Experience & Digital Manager, Generali Jean-François Marti, President, Nealite Round table moderated by Frédéric Falletta, Ergonomic Consultant – UX, Novidae 4:45 p.m. - CUSTOMER EXPERIENCE, EMPLOYEE EXPERIENCE.