Post by account_disabled on Mar 6, 2024 22:21:24 GMT -6
Since its inception, man has used storytelling as the main tool to entertain and pass on his traditions and knowledge learned over the years to new generations. It is possible to say, therefore, that storytelling has always been one of the indispensable solutions for keeping memories alive and imprinting attractive stories in the memory of individuals, capable of arousing emotions and experiencing different adventures. Narration, born as oral testimony, following the evolution of societies and man himself, continues to remain an intrinsic need to be satisfied, even if it has changed its form several times: first into the written one and then into the graphic one .
The latter, in particular, have respectively Hong Kong Telegram Number Data allowed the stories to remain unchanged over time and give a real image to what is described with words. The evocative capacity that these, even today, have on people has pushed several brands over the years to want to use storytelling as a marketing solution. Specifically, it is the story through images that is of great interest for companies. This is why in the next paragraphs we will focus our attention on what visual storytelling means , what its advantages are and how we can increase engagement through this business strategy. Visual storytelling: what is it Unlike older narration which used voice or writing to entertain and describe events, visual storytelling is based on the use of images and their ability to give concreteness to the story.
This particular type of story, in fact, consists of explaining events through graphic elements, such as videos (which we talked about in a dedicated article, which can be visited by clicking here ), infographics, photos and drawings. These, being by their nature a representation of the story or content, are able to make the facts immediately clear to the user's eyes, who will tend to identify with it and feel part of something. Why does this happen? Visual storytelling, when properly constructed, is able to make the public experience intense emotions and, consequently, create strong engagement . The exposition of events through visual elements, in fact, in addition to arousing strong interest, involves the individual on a deeper level (the emotional one) and drags him into an immersive experience, in which empathy and recognition in the brand identity are inevitable. What is the purpose of all this? The creation of a collective imagination , in which the brand is seen as the protagonist, hero of history and bearer of great virtues.
The latter, in particular, have respectively Hong Kong Telegram Number Data allowed the stories to remain unchanged over time and give a real image to what is described with words. The evocative capacity that these, even today, have on people has pushed several brands over the years to want to use storytelling as a marketing solution. Specifically, it is the story through images that is of great interest for companies. This is why in the next paragraphs we will focus our attention on what visual storytelling means , what its advantages are and how we can increase engagement through this business strategy. Visual storytelling: what is it Unlike older narration which used voice or writing to entertain and describe events, visual storytelling is based on the use of images and their ability to give concreteness to the story.
This particular type of story, in fact, consists of explaining events through graphic elements, such as videos (which we talked about in a dedicated article, which can be visited by clicking here ), infographics, photos and drawings. These, being by their nature a representation of the story or content, are able to make the facts immediately clear to the user's eyes, who will tend to identify with it and feel part of something. Why does this happen? Visual storytelling, when properly constructed, is able to make the public experience intense emotions and, consequently, create strong engagement . The exposition of events through visual elements, in fact, in addition to arousing strong interest, involves the individual on a deeper level (the emotional one) and drags him into an immersive experience, in which empathy and recognition in the brand identity are inevitable. What is the purpose of all this? The creation of a collective imagination , in which the brand is seen as the protagonist, hero of history and bearer of great virtues.